Beth is known for her hands-on approach to developing revenue-rich advertising, marketing and retail programs for luxury clients and top-tier businesses. Prior to forming View, she co-owned LBLD Advertising with Kevin Downey. Previously, Beth was VP of Advertising at Macy's during the retail giant's greatest period of profit generation and expansive growth.
Over the years, Beth has remained vigilant in tracking and interpreting the shopping habits of the luxury consumer and has translated that knowledge to clients to help them succeed in the constantly shifting retail landscape.
Beth serves on the board of the Women Presidents' Organization and is a member of the WPO Platinum group. She is on the Governing Board of The Committee of 200, and is the Northeast Chair of C200. Beth is an active member of the American Association of Advertising Agencies and its Bronze Forum. She is member of the F.I.T. Advertising/Marketing Committee Advisory Board. In addition, Beth sits on the board of Dancing in the Streets, a prominent non-profit dance group and Racemark International. Beth's professional achievements have been recognized with the President's Award for the Women Presidents' Organization, Office Depot Businessman of the Year Award, and the Enterprising Women of the Year Award.